Today’s diners scroll before they order, and your restaurant’s social media presence can make or break their decision to visit. That’s where a skilled content creator comes in. But not all creators are the right fit. The wrong hire can lead to off-brand posts, low engagement, and wasted effort. Here’s how to find a creator who truly understands your brand and can help turn followers into loyal guests.

Start With Strategy, Not Aesthetics

Before you bring anyone on board, get clear about what you’re trying to achieve. Are you looking to grow your Instagram audience, drive more traffic to your website, or appeal to a younger demographic? Your goals will shape the kind of content creator you need. That could be a photographer, a videographer, an influencer, or someone who can manage your social channels from strategy to execution. As MarketerHire explains, professional creators understand your objectives, know what your audience responds to, and are skilled at producing content that captures attention, builds trust, and delivers real results.

Look for Local Relevance

If you’re a neighborhood café, you don’t need someone with a global following. Look for creators who already engage with your local food scene. Someone who knows your community will better understand how to position your brand and speak to your audience authentically.

Ask for a Portfolio and Performance Metrics

Don’t just look at follower count—ask for a portfolio, past work examples, and performance stats like engagement rate or reach on previous posts. You want someone who can both capture your brand visually and drive results.

Prioritize Brand Fit

The best content creators feel like an extension of your team. Ensure their tone, aesthetic, and values align with your restaurant’s vibe. A trendy, fast-casual spot will likely need very different content than a fine dining experience.

Start Small

Before committing long-term, offer a paid trial project or limited campaign. This gives both sides a chance to see if it’s a good fit without a big investment up front.

A great content creator doesn’t just make your food look good—they help tell your story, build trust with your audience, and drive real traffic through your doors. Invest the time to find someone who gets your brand, understands your goals, and has the creative and strategic skills to bring it all to life.

Goliath Consulting Group is a restaurant consultancy group based in Atlanta, Georgia. To learn more about our services including menu development, business strategy, marketing, and restaurant operations, contact us at http://www.goliathconsulting.com or email us at getresults@goliathconsulting.com