Blog
Making Restaurant Concepts Stand Out Online: A Vital New Addition To Our Marketing Team
April 15, 2026
Goliath Consulting Puts Marketing In The Spotlight for 2026
Restaurant concept marketing has been a core pillar of the Goliath Business Model for over 16 years. Over that span, we’ve seen which marketing trends come and go, and which have lasting positive impacts for restaurant operators. From social media campaigns to strategic restaurant website design and public relations initiatives, Goliath Consulting has consistently helped restaurants not only attract attention but convert that marketing traction into real loyal customers.
One of the biggest challenges restaurants face today is cutting through the digital noise. With countless brands competing for visibility online, it’s not enough to simply have a social media presence or a website. Restaurant marketing strategies need to be intentional, relevant, and results‑focused.
This is where Goliath Consulting excels. We don’t just create content and marketing plans: we craft long‑term growth blueprints that turn the digital landscape into a revenue generator for your location.
According to a 2022 academic study on digital marketing in the restaurant industry, social media, online branding, and online advertisements have a significant impact on restaurants’ competitiveness, helping them attract customers and enabling them to perform better against competitors who don’t use these tools as effectively.
Leading the charge on these efforts is Adam Warmouth, Goliath Consulting’s Communications and Marketing Specialist. Adam brings over six years of hands‑on experience helping both small businesses and franchise owners stand out in crowded markets. His approach is defined by bold creativity, strategic insight, and a focus on measurable outcomes.
He understands that while great design, compelling messaging, and effective restaurant branding are critical, the ultimate test of a campaign is the results it drives: more reservations, higher foot traffic, and increased brand recognition.
Adam’s expertise bridges both sides of restaurant marketing. On one hand, he ensures that restaurant websites, social media accounts, and digital content look polished and engaging. On the other hand, he tracks analytics, optimizes campaigns, and focuses on what restaurant operators see in‑person every day. This well‑rounded perspective means restaurants benefit from marketing that is not only visually appealing but strategically smart, data‑focused, and results‑oriented.
Over the years, Goliath Consulting has learned that success comes from combining multiple marketing disciplines. A strong website alone isn’t enough; it needs to work hand‑in‑hand with social media campaigns, PR initiatives, press releases, and targeted advertising to reach the right audience. We help restaurants integrate these channels seamlessly, creating a consistent brand experience that drives meaningful engagement and encourages customers to dine with you again and again.
Through Goliath Consulting, your restaurant concept can receive:
Social Media Marketing
Online Advertisements
SEO (Search Engine Optimization)
PR Campaigns and Support
Brand Development
Web Development and Design
Influencer Marketing
According to industry analysts tracking current restaurant digital marketing trends, PR marketing and social media marketing have become two of the highest‑ROI channels for restaurants looking to close the visibility gap, attract customers online, and convert engagement into real foot traffic and loyalty.
From new franchise owners looking to establish a local presence to established concepts aiming to expand their reach, our strategies are designed to bring real, measurable traffic to your doors. Our experience also extends to restaurant SEO and online ordering systems, ensuring your digital presence not only looks great but works hard for your bottom line. We invite you to check out our case studies where we've put these solutions to work for clients all over the nation.
Right now, if you’re feeling like you want to get your marketing done right this year, and done in a way that creates a measurable impact for your business, reach out! Talk to Adam Warmouth today about how you can make explosive results happen this year for your restaurant concept with Goliath Consulting.
Goliath Consulting Group is a restaurant consultancy group based in Atlanta, Georgia. To learn more about our services including menu development, business strategy, marketing, and restaurant operations, contact us at http://www.goliathconsulting.com or email us at getresults@goliathconsulting.com
How operators and owners can prevent back of house food waste at their restaurants
Atlanta restaurant owners should prepare now for the massive business opportunities tied to FIFA World Cup 2026.
A complete Mother’s Day operations strategy for restaurant operators, covering BOH prep, FOH execution, staffing, and profitability insights.
How to create authenticity in restaurant marketing campaigns to stand out to customers and attract more business
Learn how strategic restaurant interior design influences guest experience, boosts revenue, and builds brand loyalty through lighting, layout, color, and atmosphere.
Discover a strategic framework for restaurant partnership marketing that drives revenue growth, strengthens community engagement, and increases brand visibility through local collaborations, seasonal promotions, and data-driven performance tracking.
In today’s competitive restaurant landscape, attention is currency. With consumers spending more time on platforms like Instagram, TikTok, and YouTube, restaurant operators must meet guests where they are—and increasingly, that means leveraging influencer marketing as a core strategy. According to Businesswire, 81% of consumers report researching or purchasing a product or service after seeing social media content from influencers, friends, or family. Additionally, QSR Magazine has reported that restaurants utilizing influencer partnerships can generate an average of $6.50 in revenue for every $1 spent—a 650% return on investment. For operators focused on measurable ROI, this is no longer a trend—it’s a strategic channel. Why Influencer Marketing Works in Restaurants At its core, influencer marketing works because of trust and relatability. Guests are more likely to try a restaurant based on a recommendation from someone they follow and engage with regularly. Unlike traditional advertising, influencer content feels organic, personal, and experience-driven. A strong example is The Halal Guys, which gained significant traction after being featured by food influencers as “the best street food in NYC.” That exposure, combined with user-generated content and word-of-mouth, helped scale the brand into an international concept. For restaurant operators, the takeaway is clear: influencer marketing can accelerate brand awareness, drive trial, and amplify digital presence when executed correctly. Identifying the Right Influencers One of the most common mistakes operators make is selecting influencers based solely on follower count. In reality, alignment matters more than reach. Operators should evaluate: • Content niche (e.g., casual dining, vegan, upscale, budget-friendly) • Audience demographics and geography • Engagement rates (comments, shares, saves—not just likes) • Content quality and storytelling ability An influencer who aligns with your brand positioning will deliver far more value than one with a larger but less relevant audience. Micro vs. Macro Influencers Understanding influencer tiers is critical for budgeting and campaign planning. Micro-influencers (10,000–100,000 followers): • Higher engagement rates • More authentic and community-driven content • Lower cost per post • Ideal for local restaurant marketing and multi-unit campaigns Macro-influencers (100,000–1M+ followers): • Broader reach and brand visibility • Higher production quality • Higher cost • Best suited for brand launches or regional/national campaigns For most restaurant groups, especially those operating in the 1–20 unit range, micro-influencers provide the most efficient return on marketing spend. Best Practices for Working with Influencers Avoid scripting content Authenticity drives performance. Influencers understand their audience and voice—overly scripted content will reduce engagement and credibility. Provide structured brand guidelines Instead of scripts, provide clear expectations: • Key messaging points • Brand positioning • Deliverables (posts, reels, stories) • Do’s and don’ts Treat influencers as strategic partners Influencers are not just guests—they are content creators working on your behalf. Ensure: • Complimentary dining experience • Seamless access to food and environment • Clear communication before, during, and after the visit Measure performance Track KPIs such as: • Engagement rate • Reach and impressions • Click-throughs (if applicable) • Sales lift during campaign windows Integrating influencer marketing into your broader marketing stack—alongside email, loyalty, paid media, and reputation management—creates a more comprehensive growth strategy. Conclusion Influencer marketing is no longer optional for restaurant operators looking to remain competitive in today’s digital-first environment. When executed strategically—with the right partners, clear guidelines, and measurable goals—it can drive meaningful traffic, increase brand awareness, and deliver strong financial returns. Author Bio Jay Bandy is President of Goliath Consulting Group, a leading restaurant consulting firm based in Atlanta, Georgia. With over 30 years of experience in restaurant operations, development, and growth strategy, Jay specializes in helping multi-unit restaurant brands improve profitability, scale efficiently, and implement data-driven marketing and operational systems. Goliath Consulting Group works with independent operators and regional chains across the Southeast and nationwide. To learn more about our services including menu development, business strategy, marketing, and restaurant operations, contact us at http://www.goliathconsulting.com or email us at getresults@goliathconsulting.com
Learn how restaurant owners can create Instagram-worthy restaurants that boost guest engagement, drive traffic, and increase revenue through shareable dining experiences.
